Working With Farmers To Improve Marketing
Step 1
Lead discussions with the farmer group on main products, local resources and skills to identify a short list of potential product areas. Form a marketing task force (4-6 members).
Step 2
Work with task force to calculate production costs and profitability of alternative crops. Consider alternative markets and the location for market research identified, along with a limited number of potential products. Give guidance on carrying out market research/trade interviews.
Step 3
Let task force observe initial trader interviews. Thereafter they should carry out their own market research covering products (prices, quality, volumes, demand, prospects) and outlets (shops, traders, markets, terms of trade).
Step 4
Task force discusses findings and agrees recommendations for the full farmer group.
Step 5
Task force presents to farmer group its findings and recommendations. Together, farmers develop an action plan setting out what they will do, who is responsible and the dates of the main activities.
Top Trending Reads:
- Grain Outlook for 2015
- How To Determine If Commodity Prices Are Too Low To Market Grain
- Using Futures Options In Grain Marketing
- Market Insider from the Farm and Ranch Guide
This data and these comments are provided for information purposes only and are not intended to be used for specific trading strategies. Commodity trading is risky and North Central Farmers Elevator and their affiliates assume no liability for the use of any information contained herein. Although all information is believed to be reliable, we cannot guarantee its accuracy and completeness. Past financial results are not necessarily indicative of future performance. Any examples given are strictly hypothetical and no representation is being made that any person will or is likely to achieve profits or losses similar to those examples.
North Central Farmers Elevator - 12 5th Ave. Ipswich, SD - 605-426-6021.
